The daily cleaner spray is very gentle on my low end and high end brushes, it picks up layered on makeup with ease, I only need a few spritz per brush, and the fragrance is pleasant - not chemically or over powering. The brush shampoo I actually prefer more than my baby shampoo, it's gentle, the fragrance is soft and it lathers very nicely, it also leaves my brushes soft and not dried out like some shampoos tend to do. I personally don't put conditioner on my brushes because I don't like the idea of build up on my makeup brushes that touch my face, so it's great that these cleaners don't dry out my brushes.
For this review, I cleaned three brushes with different makeup mediums on them; eyeshadow, concealer and brow powder. All three brushes were spot cleaned with the ELF Daily Brush Cleaner, and all three brushes are makeup free, clean, soft and ready to be used. These cleaners are awesome, and for $3.00 each a total bargain!